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2016 Contemporary Couples & Current Wedding Trends Report

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MAJOR FINDINGS SEARCH FOR INCLUSIVE VENDORS Ninety-eight percent (98%) of LGBTQ couples surveyed feel positively about a company featuring same-sex imagery on their websites and marketing collateral. Additionally, 53% of opposite-sex couples have the same positive sentiment; half find it important for their vendors to be inclusive and provide services for all types of couples. Vendor inclusivity and experience serving same-sex couples are some of the most critical components to selecting wedding vendors among the LGBTQ. Similar to opposite-sex couples, price and availability are still key factors. While searching for their vendor teams, 47% of same-sex couples have expressed fear of rejection based on sexual orientation. In fact, findings show that lesbian and gay women express a higher fear of rejection than gay male couples (46% v. 26%, respectively). Discrimination against same-sex couples persists in the industry, including actions of denial of services, prejudice in language and other heteronormative assumptions. Twelve percent (12%) of engaged same-sex couples say they've experienced discrimination while wedding planned, while 13% are uncertain. For example, same-sex couples may wonder if unreturned phone calls are due to their sexual orientation and an unwillingness to serve them. Although acceptance of same-sex couples has increased, fear of rejection based on sexual orientation has not lessened for millennials, who express the most fear. Millennials expect transparency and honesty, and seek out recommendations from friends to find authentic brands with which to do business.

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