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WeddingWire 2018 Newlywed Report

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2 The 2018 Newlywed Report is primarily based on WeddingWire's Newlywed Survey – the largest survey of 2017 weddings in the industry (N=17,862). The data is collected from WeddingWire's annual Newlywed Survey distributed to WeddingWire.com couples married between January 1st and December 31st, 2017. Respondents represent couples from all over the country with various ethnicities, income levels, race, age, sexual orientation and gender identity. To provide the most comprehensive view of research collected, WeddingWire has also included findings from ad hoc studies conducted in 2017, as well as behavioral data analyzed by the company's own team of data scientists. In a typical year, WeddingWire conducts research with more than 150,000 US brides, grooms, guests and wedding professionals. METHODOLOGY INTRODUCTION No two weddings are alike, which is what keeps the wedding industry so fascinating year after year. From celebratory hashtags and social media announcements (86 percent of couples do this), to mixed-gender wedding parties and the inclusion of local food, it's no surprise that personalization is the one constant theme. In this year's Newlywed Report, you'll notice a continued shift in the traditional wedding season (hint: it's moved from summer to fall!) and how couples are relying on technology from the engagement through their wedding day. Planning is also starting earlier than ever before, as you'll see three-in-four Millennials are starting to do so before they even get engaged. With nearly 18,000 respondents, WeddingWire gives you the truest look into modern day engagements and wedding planning – along with other interesting nuances like financial habits (one-in-four Millennials don't pay a dime for their wedding) and more prominent celebrations for LGBTQ couples (with an increase in guest size and parents' financial contributions) since the Supreme Court ruled in favor of same-sex marriage nationwide. Find out all this and more in WeddingWire's 2018 Newlywed Report! Lauren Goodson Director of Insights WeddingWire Kirsten Francis Manager of Insights WeddingWire

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